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Showing posts with the label influencer

Big influencer fight between Sophie Cachia and Mia Plecic when they cut off business

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Two of Australia’s most controversial influencers have reportedly cut off business ties following a series of public relations blunders. Mummy blogger Sophie Cachia and hair care entrepreneur Mia Plecic announced last year they were launching a ‘gender-neutral’ cosmetics brand together called Aisuru. Cachia, a former footy WAG who famously left her husband and got engaged to a woman in 2020, previously found success with her eponymous pajama brand and multimedia company Shaw Media. Controversial influencers Sophie Cachia (left) and Mia Plecic (right) have reportedly cut business ties after a series of PR disasters Mia is best known for her multi-million dollar hair products company, Slick Hair Co. But this week, Cachia announced that Aisuru is now a ‘one woman show’, seemingly confirming that Plecic has left the business. Outspoken the Podcast, which documents the social media star’s misadventures, speculated this week that the couple...

A side business isn't always just about money. Sometimes they are fun

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More and more Australians are turning to creative ways of earning a side income, many combining a second gig with pursuing their hobby. Data from the Australian Bureau of Statistics shows that 867,000 Australians have odd jobs, ranging from odd jobs to running their own businesses. Ben Svenson’s day job is in the steel manufacturing business while his partner Evie Black is a dental nurse. Their passion for fishing is shared on several social media accounts as Northern Addicts, from which they earn their income through sponsorship and clothing sales. “It’s easier to collect content when it’s something you’re passionate about,” says Ben. “Ultimately you have to enjoy what you’re doing. So fishing is what we enjoy.” His favorite aspects of the Northern Addicts account are the people he meets and the relationships he builds with those who follow the pair. “I’m a Sydney Swans supporter and I’m constantly talking to some ...