Daigou top company a2 Milk no longer buy
However, when the market was once again volatile, he claimed his stock allocation was reduced – meaning he made less money – as a2 Milk pushed cans of formula into e-commerce across borders. Brand awareness remains strong for a2 Platinum in China, the world’s largest infant formula market – valued at $26 billion. Brand loyalty But Mr Zhang said a2 Milk had lost the power of smaller daigou which helped drive brand loyalty with mothers amid growing nationalism of locally made products. Little rival Bellamy in 2016 also attempted to bypass this important channel into the market, and nearly went bankrupt. “This is very important to renew the consumption life cycle of the brand. For brands to succeed, brands, channels and consumers must be in a vertical balance,” said Zhang Australian Financial Review. “If you are harming those who create value for your brand, then there is a problem.” Recruitment channels (such as daigou) are traditionally closest to consumers in China. These small busin