From Turkish Airlines to Virgin Blue, Why These 10 Airlines Changed Names
Turkish Airlines was forced to rebrand under its Turkish name. Photo: iStock Changing a company name is a big deal. And the bigger the company, the more millions will have to spend to make sure potential customers know who you are. For airlines, customer trust is very important, so changing the name is very dangerous. That didn’t stop Turkish Airlines, which would begin the process – but the airline’s previous rebranding had mixed results. Turkish airlines The Turkish president has decided that the whole world should call his country Türkiye. And, as part of that effort, Turkish Airlines was forced to rebrand itself with its Turkish name. The long process of painting “Türk Hava Yolları” on the plane has begun. Whether customers will use this heavier name remains to be seen… Check out turkishairlines.com Huff Daland Dusters Delta Air Lines at Salt Lake City International Airport, Utah. Photo: Angus Mordant/Bloomberg Huff Daland Dusters was a pioneer in 1928 when it