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Two of Australia’s most controversial influencers have reportedly cut off business ties following a series of public relations blunders. Mummy blogger Sophie Cachia and hair care entrepreneur Mia Plecic announced last year they were launching a ‘gender-neutral’ cosmetics brand together called Aisuru. Cachia, a former footy WAG who famously left her husband and got engaged to a woman in 2020, previously found success with her eponymous pajama brand and multimedia company Shaw Media. Controversial influencers Sophie Cachia (left) and Mia Plecic (right) have reportedly cut business ties after a series of PR disasters Mia is best known for her multi-million dollar hair products company, Slick Hair Co. But this week, Cachia announced that Aisuru is now a ‘one woman show’, seemingly confirming that Plecic has left the business. Outspoken the Podcast, which documents the social media star’s misadventures, speculated this week that the couple’s friendship has also been damaged.

Huge blow to influencer Sophie Cachia when advertising watchdog set her sponsored posts for ‘life-changing products’ against standards – and the company blames DIA for it By Jo Scrimshire For The Australian Daily Mail Published: 6:20pm EDT, 7 July 2022 | Updated: 6:36pm EDT, 7th July 2022 Influencer Sophie Cachia violated advertising standards with a sponsored Instagram post for a phone charging cable that she described as ‘life-changing’. Cachia failed to explain that her post was a paid advertisement for tech accessories company Cygnett and even said in her Story that it was ‘not a sponge’. However, the Ad Standards Community Panel ruled that it was actually an advertisement, noting that Ms Cachia was a Cygnett ambassador. In an unexpected twist, Cygnett threw Ms Cachia under the bus in response to the Panel, revealing the Survivor Australia star uploaded the post without ‘pre-approval’ and the brand should not be he