Big influencer fight between Sophie Cachia and Mia Plecic when they cut off business

Two of Australia’s most controversial influencers have reportedly cut off business ties following a series of public relations blunders.

Mummy blogger Sophie Cachia and hair care entrepreneur Mia Plecic announced last year they were launching a ‘gender-neutral’ cosmetics brand together called Aisuru.

Cachia, a former footy WAG who famously left her husband and got engaged to a woman in 2020, previously found success with her eponymous pajama brand and multimedia company Shaw Media.

Controversial influencers Sophie Cachia (left) and Mia Plecic (right) have reportedly cut business ties after a series of PR disasters

Mia is best known for her multi-million dollar hair products company, Slick Hair Co.

But this week, Cachia announced that Aisuru is now a ‘one woman show’, seemingly confirming that Plecic has left the business.

Outspoken the Podcast, which documents the social media star’s misadventures, speculated this week that the couple’s friendship has also been damaged.

Cachia (pictured) and Plecic announced last year they were launching a ‘gender neutral’ cosmetics brand called Aisuru

Say, Plecic has removed all references to Aisuru from its social media bio and has also unfollowed the brand on Instagram.

Former business partners have also unfollowed each other’s personal accounts.

Plecic have released a statement to Daily Mail Australia that appears to contradict Cachia’s claims of Aisuru as a ‘one woman show’.

But this week, Cachia announced on Instagram that Aisuru is now a ‘one woman show’, seemingly confirming that Plecic has left the business.

‘I am still the Director of AISURU and an equal shareholder with Sophie. I just took a step back because the Slick Hair Company was going through massive international growth and I needed to focus on a growing brand,” says Plecic.

Aisuru has been plagued by controversy since its launch earlier this year.

In February, Cachia was called to practicing poor hygiene while doing ‘quality control’ exercises on its new lipstick line.

In February, Cachia was summoned for practicing poor hygiene while carrying out ‘quality control’ exercises on her new lipstick line. She filmed herself rubbing her nose while checking the individual lipsticks from her Aisuru range that were about to be delivered to customers (pictured)

Aisuru issued a statement (above) acknowledging that this is ‘not best practice or in line with our policies’

Cachia filmed herself rubbing her nose with her bare hands while checking the individual lipsticks from her Aisuru range that were about to be delivered to customers.

Aisuru later issued a statement acknowledging that this was ‘not best practice or in line with our policies’.

Outspoken hosts, sisters Amy, Sophie and Kate Taeuber, also speculated this week that Plecic’s controversial views on Covid-19 and the vaccine mandate might be driving a wedge between business partners.

In June, Plecic sparked outrage by comparing Australia’s vaccine mandate to the cancellation of Roe v. Wade by the US Supreme Court

Reacting to the landmark decision, Plecic wrote on Instagram: ‘Why is it okay to be pro-choice about one human right but not another?’

In June, Plecic sparked outrage by comparing Australia’s vaccine mandate to the cancellation of Roe v. Wade by the US Supreme Court.

The court ruling ended the constitutional right to abortion across America, meaning individual states can now decide whether abortion should be legal.

Reacting to the landmark decision, Plecic wrote on Instagram: ‘Why is it okay to be pro-choice about one human right but not another?’

Many who oppose the Covid vaccine mandate call themselves ‘pro-choice’, borrowing a popular slogan used for decades by advocates of legal abortion.

Many who oppose the Covid vaccine mandate call themselves ‘pro-choice’, borrowing a popular slogan used for decades by advocates of legal abortion.

However, the use of the term in the context of vaccines is highly controversial, with women’s rights activists saying the two issues cannot be compared.

“The same people who oppose freedom of choice with a mandate are the same people who scream freedom of choice about abortion,” Plecic added in his post.

The entrepreneur, who made headlines last year for sharing his anti-lockdown and anti-vaccine views on social media, continued: ‘It doesn’t work that way. Freedom of choice regardless of your narrative.’

Plecic received immediate backlash online, with major online retailer Showpo reportedly pledging to phase out Slick Hair Co products. from his store, according to this alleged Instagram exchange between the customer and a Showpo representative.

His ‘pro-choice’ post was soon picked up by the Instagram watchdog account Aussie Influencer Opinions, which warns customers of hair care company Plecic that they support this view by purchasing its products.

Plecic immediately received a wave of backlash online, with major online retailer Showpo reportedly pledging to phase out Slick Hair Co products. from his shop.

Aussie Influencer Opinions posted a screenshot purportedly showing an anonymous user sending a message to Showpo’s official Instagram account asking why the company keeps products ‘with troubled company owners like Mia Plecic’.

A Showpo customer service representative replied: ‘As a brand, we will not be renewing our partnership with Slick Hair Company to provide their products on our website and we are effectively leaving the brand.’

Reacting to Ms Plecic’s Instagram post, one fan exposed the logical fallacy at the heart of her argument with: ‘Covid is contagious and pregnancy is not. very simple’

Reacting to Plecic’s Instagram post, one fan exposed the logical fallacy at the heart of his argument with: ‘Covid is contagious and pregnancy is not. Very simple.’

Another agreed: ‘Wow…to compare VERY DIFFERENT things it’s just next level. What a shame.’

Plicic then doubled down on his controversial stance, posting another post thanking the ‘500 people’ who had contacted him to express their agreement.

She has also used this post to clarify that she is pro-choice when it comes to abortion.

Plicic then doubled down on his controversial stance, posting another post on Sunday to thank the ‘500 people’ who had contacted him to express their agreement.

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