How Netflix plans to find the inside of Star Wars
Netflix is changing the way we watch television — but at a critical moment in the midst of a decline in subscribers, the streaming giant is hoping to capitalize on the popularity of its most successful show. Key points: The franchise strategy aims to build brands from television shows and movies Netflix executive says the move was inspired by Walt Disney and Star Wars After years of accumulating subscribers, Netflix lost 200,000 subscribers in the first quarter of this year When it first launched, Netflix broke Hollywood rules to create an $82 billion global stream that the rest of the entertainment industry quickly imitated. But as growth slowed, he looked back to find a way forward by borrowing a page from Walt Disney’s playbook: building a brand that crossed film, television, games, and consumer products. The tech company has revealed that it is planning ways to make more out of its bigger shows and films, with universes and characters that can be returned to again and again, like