Sophie Cachia investigated by Advertising Standards for sponsored posts
Huge blow to influencer Sophie Cachia when advertising watchdog set her sponsored posts for ‘life-changing products’ against standards – and the company blames DIA for it By Jo Scrimshire For The Australian Daily Mail Published: 6:20pm EDT, 7 July 2022 | Updated: 6:36pm EDT, 7th July 2022 Influencer Sophie Cachia violated advertising standards with a sponsored Instagram post for a phone charging cable that she described as ‘life-changing’. Cachia failed to explain that her post was a paid advertisement for tech accessories company Cygnett and even said in her Story that it was ‘not a sponge’. However, the Ad Standards Community Panel ruled that it was actually an advertisement, noting that Ms Cachia was a Cygnett ambassador. In an unexpected twist, Cygnett threw Ms Cachia under the bus in response to the Panel, revealing the Survivor Australia star uploaded the post without ‘pre-approval’ and the brand should not be he