The era of 'millennial lifestyle subsidies' is over
If Millennials’ lifestyle subsidies are to come back, it could take years. Derek Thompson, staff writer at US magazine Atlantic observed last month that “for the foreseeable future, metro residents will have to live life the old fashioned way: by paying the real cost.” David Rohrsheim lived his early years of pricing strategy as a “nerd” in San Francisco in 2010, then flooded with new apps created for the iPhone, before bringing Uber to Australia as the country’s first local boss. Across the start-up space, the massive, free discounts that once lured people to new consumer goods are less common. Credit: iStock “You are constantly a part of beta testing for the future,” Rohrsheim said by email. “Developers can reach critical mass in San Francisco quickly and know if their idea is a good one. Many don’t, but that’s half the fun.” Back then, says Rohrsheim, about three-quarters of the world’s venture capitalists were based in the city’s Dunes Road, which has become a metonym for the ind