Rendezvous causes ripples as swimming stars lick love
And she sure looks happy. Just like the sponsors who have invested millions of dollars in the two athletes; with broadcasters, women’s magazines and mainstream media off the sports page, it all piles up. Simpson has even launched his own fashion line. The more news about the McKeon-Simpson relationship (which certainly deserves a portmanteau celeb? Codem? Maybe Emody?), the greater the return on sponsor investment, and at a time when competition for corporate endorsements is fierce. After his victory at the Tokyo Olympics, manager McKeon Tony Box revealing sponsorship has changed dramatically since the times Ian Thorpe shaken in the millions, telling PS last year: “There’s more competition and sports and athletes who don’t provide regular content have suffered.” “Content” is one thing that “Emody” will not lack, especially if Simpson’s social media posts are any indication, as is being filmed – allegedly clandestinely – checking his phone to find out he has teamed up Australia for