New rules rolled out to help protect Australians from text message scams
The Australian Communications and Media Authority (ACMA) has rolled out new rules to protect Australians from text message fraud.
Key points:
- Australians lose more than $2 billion to fraud in 2021
- Telecom providers could face fines of up to $250,000 if they fail to comply
- The frequency of fraudulent SMS increased sharply after crackdown on scam callers
Starting today, cellular providers will be required to identify, track, and block text message fraud, share information about fraudulent messages with other providers, and report fraud to authorities.
According to the Australian Competition and Consumer Commission (ACCC), Australians lost more than $2 billion to fraud in the last year, with about $10 million lost via text messages.
Data from Scamwatch shows more than 67,000 text message frauds were reported during 2021.
Federal Communications Secretary Michelle Rowland said the new rules would disrupt the scammers’ business model.
“Most Australians have received a fraudulent text message, or know someone who has received one, and know how easy it is to fall into the trap,” he said.
“This new rule aims to disrupt the fraudster’s business model, which will help protect vulnerable Australians against fraudsters accessing their bank accounts, social media and online businesses.”
Telecom providers face fines of up to $250,000 if they fail to comply with the new rules.
Stopping fraud is a big project for telecommunications companies
The changes come after an earlier attempt by ACMA to stamp out fraudulent phone calls, which resulted in $100 million being passed on to scammers in 2021.
ACMA Chair Nerida O’Loughlin said the rules should have the same effect on text fraud.
“We hope this rule will help Australian consumers as they have been helped by previous codes we implemented to reduce fraudulent calls,” he said.
“The code has resulted in a reduction of around half a billion fraudulent calls to Australian consumers over the past 16 months.”
Communications Alliance chief executive John Stanton said the number of fraudulent text messages soared after providers cracked down on fraudulent calls.
“They are a huge problem globally and this problem has only gotten worse in Australia since we started massively blocking fraudulent calls,” he said.

Mr Stanton said it was not a simple process to stop scams from reaching consumers.
“This is not an easy exercise to do, there are a lot of requirements around tracking and blocking and identifying and reporting, but I think the industry has done a good job of addressing this,” he said.
Ms O’Loughlin said it needed to be a priority, with more than $6.5 million lost to text fraud this year.
“Scams are fast and agile and we need to work with the industry to ensure that we try to keep up with them, if not stay ahead of them,” he said.
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