Toyota Crown 2023 range revealed, not for Australia

The jewel in Toyota’s global lineup – the legendary Toyota Crown sedan – has been transformed into a variety of models, three of which are considered SUVs.


As the name suggests, the Crown sits near the top of the Japanese Toyota lineup, and has been sold in its home market as a four-door sedan since 1955 – making it Toyota’s second oldest nameplate, behind the LandCruiser (1954).

The 16th generation in the history of this model, the Crown has gone from one to four body styles (pictured below): a traditional sedan (silver), plus a ‘Crossover’ fastback sedan, a smaller ‘Sport’ SUV (red), and an SUV. The larger ‘Estate’ (yellow).



Toyota Australia hasn’t sold the Crown locally since 1988 – and it will still be, with the company confirming today that there are “no plans” to offer any of the four versions here.

The first to launch overseas was the Crossover (below), in 40 global markets including the US (wearing the Toyota badge instead of the Crown logo used in Japan). With no technical details revealed for the rest of the body styles, it’s the crossover we’ll be focusing on in this story.

Underpinning the new Crown Crossover is the Toyota group’s TNGA-K platform, as used by cars from the popular Toyota RAV4 to the Lexus RX – making the Crown based on the first front-wheel drive, not the 15 rear-drive. predecessor.



It measures 4930mm long, 1840mm wide and 1540mm high, at a wheelbase of 2850mm – 25mm longer and as wide as the Toyota Camry in Australia, but 95mm taller.

The crossover takes style inspiration from other Toyota models, with an X-designed front bumper, BZ4X electric SUV-style LED headlights, flared rear and full-width LED taillights.

It is available in seven main body color options, most of which are offered with black contrast finishes for the hood and tailgate. Required matte black plastic wheel curvature is standard, while 21-inch wheels can be specified.



Inside, the similarities to other Toyota cars continue, with a 12.3-inch digital instrument cluster and 12.3-inch center touchscreen in the flagship class, the latter offering wireless Apple CarPlay and Android Auto, and satellite navigation.

Available in fabric/leather combinations and genuine leather upholstery, depending on the variant, trimming the front seats which can be adjusted by heating. There is also a heated leather steering wheel.

Available interior features include an electric sunroof, colored heads-up display, wireless phone charging, 10-speaker sound system, electric parking brake, digital mirrors and dual-zone climate control.



A digital lock – which allows the driver’s smartphone to unlock and start the car – is available. Japanese reports suggest there will be a rear seat package, with a split 40:20:40 power rear seat with heating, a tablet for individual radio/music control, and electric window blinds.

Model entry-level mate a 2.5 liter non-turbo four-cylinder engine with an electric motor for a combined output of 176kWdrives the wheels via a continuously variable automatic transmission.



Featured option swaps 2.5 liter non-turbo engine for a 2.4 liter turbocharged engineincrease the combined output to 254kWsent via a conventional six-speed automatic transmission.

Toyota’s latest advanced safety features are available, including the Toyota Teammate system in Japan that allows semi-autonomous driving in traffic jams at low speeds, plus automatic parking

Front-facing autonomous emergency braking (AEB), fixed lane assist, adaptive cruise control, blind spot monitoring, front and rear traffic warning, low speed rear AEB, 360 degree camera and safe exit warning are all available.

It Toyota Crown Crossover 2023 now available to order in Japan, priced from 4.35 to 6.35 million yen ($AU46,000 to $AU68,000) before option. The other three body styles will follow later.

While the new Crown will go on sale in the US for the first time, it will not be offered in Australia – despite the popularity of Toyota hybrids locally, and the body style of the new-generation SUV-inspired model more appealing.



“Toyota Australia continues to study the market for new opportunities to offer exciting new products to Australian customers. However, at this stage, we have no plans to introduce the Crown model or its sub variants to the Australian market,” a Toyota spokesman said. Drive.

Toyota Australia has applied to trademark the new, revamped Crown logo locally.

Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed to Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist on the news team in 2020. Cars have played a central role throughout Alex’s life, from flipping through car magazines as a young man, to growing up. around vehicle performance in the car-loving family.

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