Streaming The Russos Talk vs. Cinema - Dark Horizon

The Russos Talk Streaming Vs Cinema
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Streaming vs. debate cinema is being weighed by filmmaker Joe Russo today, and there’s already been a lot of backlash going online in regards to what was said.

Joe and brother Anthony Russo have played two sides of the coin – the pair are best known for directing some of the biggest cinema releases ever with the two “Avengers” films and the two most recent “Captain America” films.

They’ve also been a huge hit at streaming, producing Chris Hemsworth’s Netflix-led hit “Extraction” while their big-budget “The Gray Man” starring Ryan Gosling and Chris Evans is out in theaters today and on Netflix next week.

Speaking with THR, Joe Russo said Hollywood is facing a ‘culture war in terms of how films are made and released:

“We are in a crisis right now because everyone is at war with each other. Sad to see it, as a man who grew up loving movies. One thing to keep in mind too, is the elitist idea of ​​being able to go to the theater. It’s very expensive. So, this created idea – which we cling to – that the theater is a sacred space, is nonsense. And it rejects the idea of ​​letting everyone go under the hood.

Where digital distribution is valuable, aside from what I said earlier about how it encourages diversity, is that people can share accounts; they can get 40 stories for the cost of one story. But having some kind of culture war about whether or not there’s value in it is a tough thing for us.”

“The Gray Man” was shot and styled like a theatrical release, including its huge $200 million budget, but Joe says they don’t care about their film’s delivery method:

“When we worked with Marvel, we traveled the world for a decade. What allows you is an understanding that goes beyond a Hollywood-centric point of view on how to create content. We are agnostic about shipping.

You know what probably makes everyone happy is that Netflix is ​​starting to do a 45 day window and they have their giant digital distribution platform. Everyone wins. It felt like where it was headed. ”

He also suggests that the world of cinema needs to evolve beyond a cinematic model that respects auteurs:

“Auteur filmmaking is 50 years old today. It was conceived in the 1970s. We grew up on that. We’re still kids, that’s very important to us. But we also recognize that the world needs to change and the more we try to prevent it from changing, the more chaos we create. Not a place for anyone to reject the ideas of the next generation.

We loved everything about classical cinema, but we never appreciated it in any way, shape or form. How do you break away from the old model? How do you reach an audience that has never been engaged before? Those are all the things that interest us the most.”

Talking about their partnership with Disney, Joe Russo said Netflix has become a relatively fresher and more dynamic place to work:

“Disney has become very conservative. Post-[Bob] Iger, they seem to be in IP management mode. You’ll get all the ‘Star Wars’ and all the Marvel you can handle for the next decade. They all changed. It’s a conservative approach that bucks your traditional studio or forces tech companies like Netflix to rethink the whole model.

[Netflix’s] easier to work with than traditional studios. [It’s] more of a tech company mentality than a studio. They are very hands off. Nothing bothers yoy. They have a different approach to how they control the budget on films. It’s not as stressful as in the studio.”

The pair repeated this week that they would entertain the idea of ​​a possible Marvel return for a “Secret War” adaptation but suggested Deadlines this week: “Trying to imagine making two other films bigger than the two [Avengers]we should sleep on it.”

The comments came because the reviews for “The Gray Man” were not great, the film only got 52% (5.8/10) on Rotten Tomatoes and 49/100 on Metacritic.

Source: Indiewire


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